Experience
A story spanning 20 years in brand, product & transformation.
Transforming British Columbia’s #1 real estate portal into a premium marketplace brand.
As Vice President, Brand at REW, I led the transformation of Western Canada’s leading real estate portal from an traditional advertising model into a modern, premium membership marketplace. This pivot positioned REW as both a consumer destination and an industry...
South Africa’s first online rental marketplace.
Ekaya was born from the broken rental market in South Africa. As co-founder, I designed and built the country’s first digital rental marketplace, introducing secure deposits, tenant verification, and digital payments. The venture raised R1.4m in funding, gained national visibility...