Experience
A story spanning 20 years in brand, product & transformation.
Guiding Western Canada’s largest community media group into a unified future.
At Lodestar Media, I led the rebrand of Glacier Media into a modern, multi-channel platform. By uniting dozens of legacy community brands under a single Live–Work–Play framework, we repositioned Western Canada’s largest media network for the digital era. This transformation...
Transforming British Columbia’s #1 real estate portal into a premium marketplace brand.
As Vice President, Brand at REW, I led the transformation of Western Canada’s leading real estate portal from an traditional advertising model into a modern, premium membership marketplace. This pivot positioned REW as both a consumer destination and an industry...
Designing fintech growth during the pandemic.
I joined Yoco as Principal Designer at a critical moment — the early pandemic, when digital payments adoption surged. My work focused on refreshing the brand and designing Yoco’s online payment gateway, strengthening customer experience while building investor confidence. These...
Communicating radical science through design.
As Creative Director at LifeQ (HealthQ), I helped translate complex computational biology into accessible product and brand experiences. Working at the intersection of science and design, I shaped early concepts for wearables that could predict health and longevity, while also...
Early Career (2006–2010)
My career began in publishing and digital design. At KREW Magazine, I shaped the identity and launch visuals for South Africa’s first premium men’s weekly. At Yeigo, a pioneering mobile VoIP startup, I led brand and UX design pre-iPhone, helping...