Designing fintech growth during the pandemic.

BrandProduct DesignFinTech
Written By Justin R. Melville

Yoco (2020)

I joined Yoco as Principal Designer at a critical moment — the early pandemic, when digital payments adoption surged. My work focused on refreshing the brand and designing Yoco’s online payment gateway, strengthening customer experience while building investor confidence. These efforts contributed directly to Yoco’s significant fundraising efforts, including a landmark Series C. For me, Yoco highlighted how design isn’t ornamental: it can unlock growth, shift narratives, and help fintechs move from product-driven to brand-led organizations.

Highlights

  • Principal Designer during COVID-19 pandemic

  • Led brand refresh + online payments UX

  • Contributed to $83M Series C fundraising

In the Press

  • Series C fundraising widely covered (Disrupt Africa, TechCrunch, etc.)

 
Justin R. Melville
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