Experience
A story spanning 20 years in brand, product & transformation.
Designing fintech growth during the pandemic.
I joined Yoco as Principal Designer at a critical moment — the early pandemic, when digital payments adoption surged. My work focused on refreshing the brand and designing Yoco’s online payment gateway, strengthening customer experience while building investor confidence. These...
Automating rentals with 20× productivity gains.
As Chief Product Officer and part of the founding team at reOS, I helped build a next-generation rental payments platform designed to professionalize property management. Our flagship feature, Automagic™, automated workflows to boost manager productivity by twenty-fold — a leap...
South Africa’s first online rental marketplace.
Ekaya was born from the broken rental market in South Africa. As co-founder, I designed and built the country’s first digital rental marketplace, introducing secure deposits, tenant verification, and digital payments. The venture raised R1.4m in funding, gained national visibility...
Reinventing music through fan patronage and viral analytics.
Airborne was my first major entrepreneurial leap — a peer-to-peer patronage platform that gave musicians direct support from their fans. Long before today’s creator economy, we imagined a world where artists could earn from micro-subscriptions, track their music’s viral spread,...
Early Career (2006–2010)
My career began in publishing and digital design. At KREW Magazine, I shaped the identity and launch visuals for South Africa’s first premium men’s weekly. At Yeigo, a pioneering mobile VoIP startup, I led brand and UX design pre-iPhone, helping...