Experience
A story spanning 20 years in brand, product & transformation.
Guiding Western Canada’s largest community media group into a unified future.
At Lodestar Media, I led the rebrand of Glacier Media into a modern, multi-channel platform. By uniting dozens of legacy community brands under a single Live–Work–Play framework, we repositioned Western Canada’s largest media network for the digital era. This transformation...
Early Career (2006–2010)
My career began in publishing and digital design. At KREW Magazine, I shaped the identity and launch visuals for South Africa’s first premium men’s weekly. At Yeigo, a pioneering mobile VoIP startup, I led brand and UX design pre-iPhone, helping...