Experience
A story spanning 20 years in brand, product & transformation.
Designing fintech growth during the pandemic.
I joined Yoco as Principal Designer at a critical moment — the early pandemic, when digital payments adoption surged. My work focused on refreshing the brand and designing Yoco’s online payment gateway, strengthening customer experience while building investor confidence. These...
Communicating radical science through design.
As Creative Director at LifeQ (HealthQ), I helped translate complex computational biology into accessible product and brand experiences. Working at the intersection of science and design, I shaped early concepts for wearables that could predict health and longevity, while also...
Early Career (2006–2010)
My career began in publishing and digital design. At KREW Magazine, I shaped the identity and launch visuals for South Africa’s first premium men’s weekly. At Yeigo, a pioneering mobile VoIP startup, I led brand and UX design pre-iPhone, helping...