Communicating radical science through design.

LifeQ (2013—2014)

As Creative Director at LifeQ (HealthQ), I helped translate complex computational biology into accessible product and brand experiences. Working at the intersection of science and design, I shaped early concepts for wearables that could predict health and longevity, while also crafting narratives that made radical innovation understandable to corporates, insurers, and governments. This was my introduction to designing trust around frontier science — proving that design can bridge technical complexity and human adoption.

Highlights

  • Creative Director shaping early wearable concepts

  • Communicated computational biology to corporates & academia

  • Positioned LifeQ with investors and partners

In the Press

  • Ventureburn — HealthQ launch coverage: https://ventureburn.com/2012/12/healthq-groundbreaking-african-startup-launches-attracts-funding-blows-minds/

  • Sable Network — Investor perspective: https://www.sablenetwork.com/insights/expert-views/laurie-olivier-10

 
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South Africa’s first online rental marketplace.

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Reinventing music through fan patronage and viral analytics.