Experience
A story spanning 20 years in brand, product & transformation.
Transforming British Columbia’s #1 real estate portal into a premium marketplace brand.
As Vice President, Brand at REW, I led the transformation of Western Canada’s leading real estate portal from an traditional advertising model into a modern, premium membership marketplace. This pivot positioned REW as both a consumer destination and an industry...
Reinventing music through fan patronage and viral analytics.
Airborne was my first major entrepreneurial leap — a peer-to-peer patronage platform that gave musicians direct support from their fans. Long before today’s creator economy, we imagined a world where artists could earn from micro-subscriptions, track their music’s viral spread,...