Experience
A story spanning 20 years in brand, product & transformation.
Guiding Western Canada’s largest community media group into a unified future.
At Lodestar Media, I led the rebrand of Glacier Media into a modern, multi-channel platform. By uniting dozens of legacy community brands under a single Live–Work–Play framework, we repositioned Western Canada’s largest media network for the digital era. This transformation...
Transforming British Columbia’s #1 real estate portal into a premium marketplace brand.
As Vice President, Brand at REW, I led the transformation of Western Canada’s leading real estate portal from an traditional advertising model into a modern, premium membership marketplace. This pivot positioned REW as both a consumer destination and an industry...